About Laura

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I'm a Kansas City native, an Austin resident and a storyteller at heart. I'm a marketer with nine years of experience in digital marketing, both agency and client-side. My industry experience spans B2B software, travel and tourism, consumer tech, retail, pc and console gaming, QSR, higher education and non-profits. Both creative and data-driven by nature, I'm passionate about creating memorable customer experiences through each stage of the customer lifecycle. I strongly believe in social enterprise, and that social good and financial success can have equal footing. 

Looking for my resume? Look no further.

Currently, I am a senior account supervisor on the Edelman Austin digital team. I work with clients like Advanced Micro Devices, Silicon Labs and Travel Texas (Office of the Governor). My responsibilities range from managing a team to create social content, leading integrated B2C campaigns to drive consideration among consumers, developing strategies to track social impact on sales, lead generation through search and display campaigns, and campaign development. I am the influencer lead for the Austin office, meaning that I oversee all influencer programs and manage pipeline and projections for our team.

I became a Facebook Certified Planning Professional in 2019, demonstrating fluency in digital media planning, digital advertising, ad campaign optimizations, direct response marketing and measurement solutions.

I spend a few hours a week with dogs I love but do not own and the rest of my hours with the ones I do. I wear socks to sleep. Other interests include the Kansas Jayhawks, Kansas City Royals and Kansas City Chiefs, scary movies, soft pretzels and mustard, non-fiction books, and sunflowers. I do not enjoy vacuuming. 

Interests: customer lifecycle, social innovation, management and coaching, tourism and its impact on the economy, integrated brand campaigns, persona-based content mapping and creation, volunteering, tracking and analysis, paid advertising (social, search, display, streaming, online publishers), website development, training dogs to pass the Canine Good Citizen program, Bo Jackson, using the “random article” function on Wikipedia

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Currently reading: Dopesick by Beth Macy
Currently watching: Dark
Currently drinking: Nitro Cold Brew
Currently thinking about: Buying a bike to participate in Bo Bikes Bama 2019

And one more thing...

I am what you might call a "social media power user."