About Laura

 All day I dream about snacks.

All day I dream about snacks.

I'm a Kansas City native, an Austin, TX resident and a storyteller at heart. I'm a marketer with nine years of experience in content creation and distribution, digital marketing (SEO, SEM, website management, campaigns, email, paid), analytics and reporting, project management, and team leadership and management. My industry experience spans B2B software, retail, tech, quick service restaurants, travel, higher education and non-profits. Both creative and data-driven by nature, I'm passionate about creating memorable customer experiences through each stage of the customer lifecycle. I strongly believe in social enterprise, and that social good and financial success can have equal footing. 

Currently, I am a senior account supervisor on the Edelman Austin digital team. I work with clients like Advanced Micro Devices, Silicon Labs and Texas Tourism. My responsibilities range from managing a team to create social content, developing strategies to track social impact on sales, lead generation through search and display campaigns, and campaign development. I am the influencer lead for the Austin office, meaning that I oversee all influencer programs and manage pipeline and projections for our team.

I spend 10+ hours a week with dogs I love but do not own, the rest of my hours with the ones I do, and I wear socks to sleep. Other interests include the Kansas Jayhawks, Kansas City area sports teams, Jelly Belly jelly beans, non-fiction books, sunflowers, the Chicago Blackhawks, gaudy jewelry, spin class, and mustard. I do not enjoy vacuuming. 

Currently reading: Exit West by Mohsin Hamid
Currently watching: The Good Wife
Currently drinking: Coffee Oatmeal Stout by Good People Brewing Company
Currently thinking about: Buying a bike to participate in Bo Bikes Bama 2019

And one more thing...

I am what you might call a "social media power user."