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Education:

University of Kansas, graduated 2006 with a B.S. in Journalism: Strategic Communications

Certifications, volunteering
and other fun things:

  • Mission Capital Social Venture Fellow (January to December 2016)
     
  • Hubspot Inbound Certification (June 2016)
     
  • Austin Pets Alive Dog Leadership Lead, Executive Marketing Committee Member, Maternity Lead, and behavior trainer (March 2013 - present)

 

You want a resume? You got it.

SNAPTRENDS // JULY 2016 - Present
Marketing Consultant

  •  Create a brand architecture and voice to align teams across the business to tell the same story, and aid content producers to create webinars, blog posts and ebooks that serve the brand well·
  • Lead website redesign, developing strategy, site architecture and wireframes, and managing relationship with design agency
  • Create a nurture email program for tier-2 and tier-3 leads, using Hubspot
  • Develop and execute SEO recommendations to increase organic search traffic and improve keyword ranking

SPREDFAST // JULY 2014 – JUNE 2016
Senior Manager of Digital Strategy

  • Managed a team including a community manager, creative technologist, SEO/SEM contractor, and oversaw website vendor (Lullabot) relationship
  • Managed annual brand marketing budget of approximately $500,000, developed strategies to earn 26M impressions and drive site traffic
  • Led strategy and redesign of Spredfast.com, focused on building and maintaining a website that is responsive to business needs, drives conversion and communicates Spredfast as market leader
  • Oversaw brand social programs (content, influencer outreach, social care) that reflect Spredfast's leadership and expertise in the social industry; increased followers on big three networks by 75% YoY
  • Launched Smart Social Report Livestream, a weekly Facebook Live stream about social media trends

DRUMROLL // 2012 - 2014
Senior Social Media Manager

  • Acted as Microsoft Store lead contact for agency’s social team
  • Managed all content for the Microsoft Store social channels; increased Facebook likes by 2328% & Twitter followers from 12,000 to 600,000+
  • Supported special events for Microsoft retail stores, including the launch of Surface & Xbox One, & more than fifty new store openings
  • Implemented tagging and reporting structure to measure ecommerce through social channels
  • Managed a community manager to create and publish content

BARKLEY // 2011 - 2012
Social Media Strategist

  • Developed social strategies, paid campaigns and content for clients, including Dice.com, Quiznos, Lee Jeans & On the Border
  • Increased Dice’s Facebook fans by 412% & Twitter followers by 363% in 8 months through content & paid campaigns 

MMGY Global // 2010 - 2011
Social Media Manager

  • Managed social media channels & communities for clients, such as Branson, Barbados, Telluride, Trump Hotels & Colorado
  • Increase Branson, Missouri’s Facebook fans by 374% in 10 months through content creation, Facebook contests, influencer campaigns, and industry partnerships